tldr; the «me-brand» for radio host and live presenter Michael Nowak
Represented in Brackets.
If you need someone to talk …
Radio and live moderator Michael Nowak is a brand in himself. So, for marketing purposes, I'm looking for the "Michael Nowak among logos." But what should it be like?
Radio and live moderator Michael Nowak is a brand in himself. So, for marketing purposes, I'm looking for the "Michael Nowak among logos." But what should it be like?
Loud and quiet, fresh, young, new, funny, entertaining, quirky, serious, journalistic, credible, high-quality, reliable, straightforward, versatile, friendly, unique, bold, important, one-of-a-kind, a conduit for interesting content – above all, clever.
I've taken all of this into account and created a system for Michael to represent everything that defines him. And, as is often the case, this system is wonderfully expandable.
Have I forgotten anything? With such a versatile guy, that wouldn't be surprising.
But even in this case, the system allows for plenty of room for creativity and gives the client space to explore further possibilities.
